Sales, Shoes, Success

If you could climb the mountain and sit at the side of one of the greatest minds in all of sales enablement, what would you learn? What would you change? And what would result? Sheevaun Thatcher is that great mind, and Sales, Shoes, Success offers a mountain of practical, tactical insight to dramatically change the way you think of Sales Enablement. Looking for a seat at the table? Here’s your invitation.

Sheevaun Thatcher captures the texture of modern enablement: the silos, the content no one uses, the tribal knowledge trapped in your best people’s heads, and the pressure to prove enablement drives revenue. Then she makes fixing it feel simple. Her ACTS, INVEST, and COACH frameworks are so well designed, using them almost feels like filling in the blanks. Smart, insightful, and relentlessly practical, this book will immediately improve the way you lead, enable, coach, and drive performance. Read it. Use it. Give it to every revenue leader you know.

Sheevaun covers a lot of themes in this book. Execution is a critical one. We talk a lot about it, but too often we don't change it. One concept is "When execution fails, we blame the people executing." The reality, as she writes is much deeper, execution is all about the right things coming together for the right people at the right time. We lose sight of this as we focus on "doing our jobs." The book helps us understand all the components required for outstanding execution, and that "how we put it together sets us apart."

Revenue Enablement has never suffered from a shortage of advice. It has suffered from a shortage of people who have done it at scale. Sheevaun Thatcher has. This book is what happens when decades of scar tissue get turned into three frameworks the rest of us can use.

Sheevaun Thatcher brings decades of real-world experience to the challenge of building high-performing revenue teams. This book is practical, deeply human, and full of lessons and frameworks leaders can put to work immediately.

Sheevaun Thatcher is the rare storyteller who can create clarity from confusion, and connect themes by spelling out the obvious for the rest of us. Her ability to communicate how enablement is best measured through the framework Invest, Acts, and Coach is the powerful summation of a career well-led, even if it was through the adventurous route across her ‘career jungle gym.’ In her newest release: Sales, Shoes, Success, we sit with Sheevaun and watch her mentor an entire industry the way she mentored me, with generosity, clarity, and sharp storytelling that hits like the direct feedback every coach craves. This book belongs on every enablement leader's shelf. Read it in your favorite oxfords.

The hardest part of go-to-market isn’t having a strategy. It’s getting an entire organization to understand it, act on it, and learn quickly when reality disagrees. Sales, Shoes, Success gives leaders a practical framework for doing exactly that.