wEBSITE sUPPORT

Basic Brand Guide

Fonts:

Heading Font: Urbanist
Paragraph Font: Poppins

Colors:

Main color #375CA3
Main highlight #F2EBE8
Main lowlight #283A5C
Dark lowlight #142E61

Textures/Photo Themes:

Photos are realistic photographs from of city and corporate office themes. Main colors are black, gray, and shades of blue, especially dark blue.

Post Launch Checklist!

Add your new URL to all of your social media accounts
If you have a brick & mortar business and/or you stick to a local service area, create a Google Business Profile. (If you’d like help with this, let me know and I can refer you to a specialist.)
Get backlinks to your website by getting listed with local organizations, your Chamber of Commerce, or relevant business partners. (For example, if you’re a copywriter, consider writing a blog post on a graphic designer’s blog, or being a guest on a web designer’s podcast.)
If you want to set up your site with Google Search Console, you can learn more about that here. And here’s a beginner-friendly GSC Dashboard Overview.

Squarespace Tutorials

NEW SITE ORIENTATION VIDEO

WEBSITE SETTINGS AND LAUNCH GUIDE

COMPLETE SQUARESPACE TUTORIAL LIBRARY (more launch tutorials here)

Adding Images:

Use TinyJPG or similar to compress images
Follow these guidelines for image compression and size:
- For background images, try to compress them to under 500KB & 2500 pixels wide
- For regular images, try to compress them to under 250KB & 1200 pixels wide
Don’t forget to add ALT text!
Adding and Changing Images (video tutorial)

How to Create a New Blog Post:

How to Create a New Blog Post (video tutorial)

Adding Sections and Blocks:

Always save a section before you edit it! (click in the section, not on a block, and look for the heart icon to save)
Use the new “View Layouts” feature to ensure mobile responsiveness. (If it doubt, always check the phone icon in the top right to view the pages you’ve edited.)
Squarespace 101 - create a new section and new block (video tutorial)

Left Menu & Settings:

Side menu and Settings (video tutorial)

Adding Pages:

Squarespace 101 - how to create new pages (video tutorial)
Move pages to “Not Linked” to hide them in the main menu
Don’t forget to add relevant pages to your Footer menu!

How to Change Colors & Fonts:

Style settings (video tutorial)
Make sure to check

Marketing Resources

Non-Sleazy Marketing to Get Your Clients to Choose You (blog post about how to set yourself apart from your competition; discover your USP/positioning)
General Tools & Resources (page with links to my favorite stock photo sites, SEO testing links, writing and grammar tools like the Hemingway editor and Grammarly, where to get color palettes, and more.
Rethinking Traditional Marketing Terms (Sick and tired of marketing? This blog post will give you a new way to think about the world of marketing and business.)
More articles on website content, marketing, and online sales strategies

Interested in my all-time, favorite AI course? It’s Midjourney Mastery from Rory Flynn.

Want to learn how I create those amazing AI Photoshoot images? I learned it from Jenna Soard’s incredibly robust teaching in The Secret AI Society.

Ongoing SEO Resources:

Ongoing SEO Best Practices for Your Website (video tutorial)
Three Simple SEO Basics (blog post)
The Ultimate Beginner’s Guide to SEO - Part 1 (blog post)
The Ultimate Beginner’s Guide to SEO - Part 2 (blog post)
When More SEO Isn’t the Right Answer (blog post)

Want to learn more about how to optimize your site for SEO post-launch? Get SEO Space from Henry Purchase.

Squarespace Support

Included in your Squarespace plan is unlimited access to the support team via both live chat and email. The support team is available to you 24//7! Unlike a lot of companies, Squarespace trains their team extremely well and the support team really knows how to use the platform, so you can be confident the folks you speak with can actually help!

The support team can also log in to the back end of your site to troubleshoot issues in real-time and they will walk you step-by-step, click-by-click through steps to help you make your idea a reality on your site.

Help Center

Contact Customer Support